With 16 stores spread across Germany, the Hieber family of retailers is one of the most successful in the entire German-speaking region. Various awards in recent years are proof of their innovative strength and visionary entrepreneurial spirit.

Challenge & Concept

The aim of the new store concept was to further emphasise the extraordinary fresh produce offer of the Bad Krozingen store, both in design and graphic communication.
The generous fresh food counters were not only to be retained as the heart of the store, but also expanded. The flexibility and modularity of the refrigerated counters guarantee an unrestricted shopping experience with a range of products for consumers, even in times of staff shortages.

Highlights

FROM SERVICE TO SELF-SERVICE WITH ONE HAND

Customised refrigerated counters: The meat and fish departments feature versatile self-service counters that can be used for promotions and continuously adapted. Depending on customer flow, the display can be quickly and flexibly changed from service to self-service. The fresh products are presented vertically, as in the form of a cheese tower, to give space and visibility to the larger assortment.

Highlights

GUIDING THE CUSTOMER FLOW WITH A HUMAN TOUCH

Oversized hands, depicted on the walls are holding the corresponding product depending on the department, guiding the consumer through the store. The graphic concept emphasises the importance of human interaction in conjunction with the brand’s own focus on freshness.

MARKETPLACE FEELING

Using a reduced colour palette of concrete and natural materials the woods complement each other harmoniously coupled together with the green of the plants that meander their way from the ceilings and walls. Elegant “floating” wooden structures compress the high ceilings at targeted points, placing the focus on the special departments and giving the entire large area a personal, warm marketplace character.

You can download your copy of our booklet here.